WBO QuickClean — single-shaft horizontal mixer

Why the WBO QuickClean matters

The WBO QuickClean is MAP®'s answer to a clear and growing market gap: customers in food, animal feed, chemicals, plastics and cosmetics need a mixer that combines rigorous hygiene standards with outstanding accessibility and competitive pricing — all without sacrificing performance. Built on proven WBH platform components, the WBO is not a compromise: it is a purpose-designed, performant and field-ready solution that arrives fully configured and ready to sell.

Key benefits: what to communicate to your customer

1. QuickClean design — zero compromise on hygiene

The name says it all. The WBO is designed from the ground up for fast, complete cleaning: lateral and frontal inspection doors give operators direct, unobstructed access to every internal surface — zero gap between seals and chamber wall, no dead zones anywhere inside the mixing chamber, rounded internal corners for easy manual or CIP cleaning, and a fully hygienic tool-holder design on the rotor shaft. For customers in regulated or allergen-sensitive environments, this directly reduces cleaning time, cross-contamination risk and unplanned downtime.

2. High performance at low energy cost

Operating in the mechanical fluid-bed zone means the WBO achieves thorough mixing in short cycle times while using a relatively low installed motor power: higher throughput per shift, lower energy cost per batch, and reduced wear on both product and machine.

3. Competitive price without compromise

By sharing standardised components with the proven WBH series — tools, choppers, injection wands, outlet valve, inlets and accessories — MAP® has achieved an attractive price positioning without cutting corners on quality. Every critical component is field-proven, sourced internally and fully supported by the WAMGROUP spare parts network. The WBO 3D animation is available on SharePoint and YouTube — share it with your prospects!

Who to target — industries and customer profiles

• Animal feed — Pain point: frequent recipe changes, strict cross-contamination rules between species or allergen categories. WBO value: fast full-access cleaning between batches, zero dead zones, robust stainless options.
• Food — Pain point: regulatory hygiene requirements (HACCP, FSSC 22000), ingredient traceability, liquid addition of fats, oils or brine. WBO value: food-grade finishes, mirror polish options, injection wands for liquid integration, hygienic seal design.
• Chemicals & plastics — Pain point: dust containment, chemical resistance, operator safety during inspection. WBO value: air-purged labyrinth seals, lateral door for safe internal access, 316L SS option.
• Cosmetics — Pain point: high-value ingredients, colour/fragrance carry-over between batches, FDA/EU cosmetics compliance. WBO value: mirror-polish internal finish eliminates residue retention, hygienic design reduces cleaning chemistry use.

How to propose the WBO — a practical sales guide

• Step 1 — Qualify the opportunity: bulk density ≤ 1.0 kg/dm³; dry powders, granules or short fibres with optional liquid addition; batch process (single outlet, pneumatically actuated); one of the target industries.
• Step 2 — Lead with the cleaning story: in virtually every target industry, the first question from a production manager is "How long does it take to clean?" Open with the QuickClean answer.
• Step 3 — Anchor the value proposition: Froude Number in the optimal, close-to-7 range = short cycle times + high quality; low installed power = low running cost per ton; WBH-standard components = fast spare parts delivery, familiar maintenance; six sizes from 75 to 1,600 L = right fit for any batch volume.
• Step 4 — Match the specification to the customer: a food-grade customer will typically need 304L SS with satin 240 or mirror finish; a chemical customer may prioritise 316L SS with microblasted exterior and air-purged seals. Always confirm choppers (1–3 units depending on size) and accessories (KNB, PT100, sampling device, junction box, pneumatic panel).
• Step 5 — Remind them who builds it: RONCUZZI® (Italy) is the dedicated production facility for the WBO series serving Western markets (EMEA & Americas), with over 40 years of MAP® mixing expertise; production for the APAC market will be carried out by WAM WUXI (China) to the same design standards.

Ready to propose the WBO? Visit www.wamgroup.com for full technical documentation, use the WBO QuickClean presentation as your customer-facing deck, and reach out to your MAP® Technical Sales Specialist for dedicated info and training.